Hyundai L&C, a subsidiary of Hyundai Department Store's main building materials, participated in the three-day (local time) North American largest kitchen and bathroom exhibition in Las Vegas, Nevada, United States since the 19th. Tchen & Bath lndustry Show) is the first to show new decorative stone products on the U.S. market. KBIS is the largest kitchen and bathroom exhibition in North America attended by more than 600 building materials-related enterprises every year. It is also the first overseas exhibition attended by Hyundai L&C after it was merged into Hyundai Department Store Group. Hyundai L&C officially launched a global operation.
Hyundai L&C, which participated in this year's 10th "KBIS" exhibition, focussed on "Live Beautifully", which adopted Hans, which was developed and produced by the second production line of Canadian factories that began mass production in 2017. Cyan products and artificial marble Hanex products produced by the Sejong factory in South Korea.
The booth of Hyundai L&C shows a variety of decorative stone products based on cutting-edge machinery and innovative technology and embodying the value of Live Beautifully. Since the first day of the exhibition, it has attracted the attention of well-known construction enterprises, retail enterprises and audiences who come to participate in the exhibition. In particular, "COAST" with warm tones, "Terra" showing the warmth of the earth, and "STORM" showing the beautiful beauty of nature with soft tones are very popular. Seeing that some retail enterprises that display products are still ordering directly on the spot confirms the popularity of their products, showing the possibility of growing as the main product in the future.
Cartoon products such as Shangria - la and Eden, which reflect the unique new technologies of Hyundai L&C, and Hanex products that emphasise multiple colours and natural Vein patterns, are also welcomed by the audience.
Jung Seuk Yoo, the Hyundai L&C CEO, who took office last December, met with relevant people from strategic cooperatives such as Will Art and Forport in the United States, launched an active business activity, and promised to continue to strengthen cooperation. Yu Dingxi, the acting director, said: "Many relevant people from construction and retail enterprises appreciate the company's "Hanstone" and "Hanex" products, and put forward cooperation intentions. In the future, we will improve modern L&C's Global brand image.
On the other hand, Hyundai L&C plans to participate in the German Interzum Exhibition and a number of overseas exhibitions in May this year to show the new products of the previous trend, increase brand awareness, and commit to the expansion of global networks and overseas sales.
