Hanwha L&C (representative director Han Minghao, www.hlcc.co.kr), a comprehensive decoration company, has been officially launched and strengthened the marketing of B2C since this year by supporting PPL and other activities. This is in line with the concept of expanding contact points with consumers through product diversification previously emphasised by Hanwha L&C Han Minghao's representative director at the annual management statement of all employees. It can become a building material brand that consumers are familiar with, and thus become a favourite enterprise for consumers.
Hanwha L&C participated in and sponsored the new variety show "My House appeared" on JTBC TV in South Korea. With unprecedented new concepts, the program carries out the production and support of new projects, enriching and displays environment-friendly high-end products such as floor materials, doors and windows, and furniture products. House is a basic subject of family life. The main purpose of the program is to renovate the house and meet the needs of family members, so that people can get good rest and buffer time in the house.
The highlight of the first phase is a sunny and spacious kitchen window. The protagonist's house is an old house built of earth 100 years ago without waterproof and sound insulation. Family members can't imagine how to relax and buffer in such a house. But the house has changed into a space where you can cook delicious food and get together to enjoy a good family life. In particular, Han Naishi, the kitchen countertop, only attracted the audience's attention. Han Nai stone is 99% high-purity quartz sand extracted from natural quartz equivalent to the world's hardest diamond. It effectively curbs the cracking problem of the countertop, while minimising the absorption rate, which is almost negligible. Whether it's kimchi soup or coffee, there will be no trace on the table, which is the most powerful escort to ensure kitchen space hygiene.
Hanwha L&C-related staff said, "Many similar programs previously broadcast only focussed on simply redecorating or decorating the space, but 'My house has appeared' completely subverting the previous traditional concept, which also kissed the philosophy of our company'building new space and creating a world that resonates with others'. Let's support the program and become the main sponsor. In addition, in each of the next eight weeks, we will continuously strive to become a brand that consumers are familiar with through various promotional interactions with consumers through SNS.
Hanwha L&C, the official sponsor, joined hands with Li Xiangyu, Jin Zhongguo, Zhang He, Han Zhimin and many other oversized guests, dedicated magical space for eight consecutive weeks at 21 p.m. every Friday. Hanwha L&C is not only a professional building material enterprise. It has set up new new business fields such as furniture and wallpaper, and successfully transforms into a comprehensive decoration plan enterprise, bringing due responsibilities and obligations to the society. Hanwha L&C's tomorrow will be better.
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